The 2026 Global Consumer Electronics Show will be held from October 11th to October 14th at the AsiaWorld Expo in Hong Kong. Zhejiang Anji Hengchang Chair Industry Co., Ltd. exhibited a variety of chair products including office chairs, gaming chairs, ergonomic chairs, etc., and conducted on-site exchanges with buyers, distributors, and industry partners from multiple countries and regions around the world to showcase the company's research and development design capabilities and manufacturing system.

1、 Background and purpose of the exhibition

The Global Resources Consumer Electronics Show is an important professional exhibition targeting the global procurement market, gathering a large number of international buyers and industry resources. Hengchang Chair Industry's participation in this exhibition aims to use the exhibition platform to systematically showcase the company's accumulation in product research and development, structural design, and large-scale manufacturing, allowing overseas customers to have a more intuitive understanding of the company's product system and supply capabilities; On the other hand, we also hope to collect frontline needs and feedback through face-to-face communication with customers in different markets, providing reference for subsequent product iteration and overseas market layout.

2、 On site and booth

The company's booth is located in Hall 2 of the exhibition hall, with booth number 2J12. The overall color scheme of the booth is dominated by dark tones, complemented by structural backboards and lighting arrangements, creating a simple and modern display atmosphere; The product display area and negotiation area are relatively independent, with clear flow lines, making it convenient for customers to experience products nearby and communicate with staff.  

The products exhibited on site cover ergonomic office chairs, gaming chairs, and various leisure chairs. The ergonomic chair products focus on the design ideas of waist and back fit support, multi-directional adjustment, and sedentary comfort; The e-sports chair product has undergone targeted treatment in terms of overall wrapping, structural strength, and appearance style; Leisure seats are designed with differentiated shapes and fabrics, catering to various usage scenarios such as home and commercial use. Different product categories are displayed side by side, making it easy for customers to compare and understand the width of the company's products in the same booth.

3、 Industrial advantages

Anji is an important chair manufacturing cluster in China, with a relatively complete industrial chain supporting facilities. From raw material supply, component processing to whole chair assembly, it has strong collaborative capabilities. Hengchang Chair Industry relies on its regional industrial foundation and continues to invest in product research and development, process improvement, and quality management. It has formed a complete process from design and development to mass delivery, and can provide seat products of corresponding specifications according to the standards and needs of different markets.

4、 Customer interaction

During the exhibition, the company's booth continues to receive buyers and distributors from multiple countries and regions. The staff communicated with visiting customers item by item regarding product structure, material selection, usage scenarios, and customization needs, and provided targeted introductions and demonstrations on specific application scenarios for some customers. Multiple customers expressed their intention to further understand and connect with each other on-site, and both parties exchanged preliminary opinions on product direction and cooperation methods.  

5. Conclusion

Exhibiting is an important way for enterprises to get closer to the international market and understand terminal needs. Hengchang Chair Industry will continue to focus on product research and manufacturing, steadily promote overseas market expansion, improve product structure and service capabilities, continuously enhance brand international awareness, and jointly expand market space with more partners.